White Horse Norton

  • Branding
  • Designed for print
  • Designed for web
  • Website Development

Following Charles Wells Pub Company’s refurbishment of this traditional village pub, ideasmatrix was requested by the pub’s landlady to provide a modern angle to the pub’s image. Whilst the premises and outdoor swing-sign retained the traditional feel, ideasmatrix designed a 21st century image depicting an abstract white horse for use on the pub’s printed matter.

The new logo and co-ordinated natural colour scheme provided a refreshingly modern feel to menus, wine lists, publicity material, etc and tastefully complemented the original feel of the premises.

But the keyword “budget” was also a major consideration within this brief. ideasmatrix’s realistic, cost-effective approach, aided by the fact that the pub is local and could be visited frequently (maybe sometimes too frequently!) ensured that the deliverables were produced on time and within budget. The White Horse Norton Website is built on the wordpress cms platform.